CLASP Talks are a year long lecture series presented every year by Winona State University professors who present on topics of interest to them. To help increase the attendance of these talks for both students and community members, the CLASP Talks Campaign was created. The Campaign consisted of a small group of design students where we designed a cohesive color block style focused on highlighting iconic vector images for each of the talks. We also created a color scheme that would be used to identify each of the talks and bring the whole lecture series together. The design materials for the campaign were posters, calendar cards, large banner calendars and a raffle to be conducted at the end of each semester.